Website redesign goals @ 0:00
Karen sought to revamp her website to replace bookings from an underpaying agent and attract more work through content like her comedy special clips and testimonials. Tony proposed an initial simplified one-page site and long-term full redesign.

Replacing an underpaying booking agent @ 1:00
Karen had cut ties with a booking agent who underpaid her for a decade, costing her opportunities. She aimed to replace those bookings at higher rates through an improved online presence.

Developing podcast and live performance content @ 2:00
Karen wanted to feature content from her podcasts and variety show to showcase her interviewing and increase her following and sponsorships, enabling national live tours.

Headshots and branding considerations @ 7:00
Tony persuaded Karen new headshots reflecting her brand were crucial to bookings and ticket sales, though she resisted due to cost and age concerns. They agreed to explore affordable photographer options.

Future career goals and revenue streams @ 11:20
In 10 years, Karen wanted revenues from podcasts, writing and one-off performances, teaching less. Tony helped determine priorities and ensure her website emphasized podcasts, live shows and writing career.

Website structure and content priorities @ 17:00
Tony proposed upgrading Karen's site and focusing initially on her podcasts, live show calendar and request booking before gradually adding clips and testimonials. They planned next steps.

Next steps and action plan @ 23:00
Tony committed to sharing video editing and photographer recommendations to create a compelling package selling Karen. Both agreed new images were key and to stay accountable to progressing the redesign.